The soul of Borgo! it’s the people, not just the customers but also those who work there. Hands more than words tell the experience of the place. The hands prepare the pasta every morning, flour it, work to serve hot cuddles, move to grab them and so on. The hands tell the part of the experience that does not pass through words.

WE RAD was commissioned to design the Brand Identity of Borgo!, the place that enhances the raw materials of the short supply chain, in particular the excellence of Mugello, the place where the dishes are served with elaborate cocktails and where sharing and conviviality are the horses of battle.

The brand could only reflect the simplicity of good Tuscan cuisine: the style of illustrations chosen is simple, with thick and dynamic lines, iconographic and linear designs. The lettering is ironic and accompanies the experience of the place.