Temera innovation trendmark
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Restyling process: a fearless synthesis.
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Strategy
Art and Creative Direction
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Temera breathes life into every object, generating its virtual identity. It not only traces the products but also amplifies the potential interactions with them, empowering both companies and customers. The brand's redesign centers around the concept of a "digital soul" that Temera imparts to each product.
From + to =
Boldness, knowledge, and innovation embody the brand's DNA. Previously, these three elements added up to each other, now, they stand as equals. The yellow dot, representing the digital soul, is seamlessly integrated at the base of the T uppercase - headquarter of innovation.
A story dedicated to new sensoryists. The ultimate hybrid consumer. They pay with crypto while dining in person. They unlock meta rewards to use with real product. They invest in NFT artwork to display in their homes. They are not afraid of technology, they desire it.
Follow the yellow dot.
Discover how we dared also with AQUAZZURA
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- Strategy
- Branding
- Digital
- Content